ABOUT US

Institutional Clients Group (ICG)

In Vietnam, Citi has expanded its leading role in the institutional businesses. Serving as a trusted financial partner to the country’s top corporations and state-owned organizations, Citi has been driving the largest and most successful capital market transactions in Vietnam.

Citi provides a comprehensive treasury and trade solution services to clients to address corporate treasury requirements including Receivables, Payables, Liquidity and Investment management. Our transaction services cover diversified solutions for not only cash management transactions but also trade services as well as trade finance. Being recognized as the market leader in Vietnam, transaction services are our unique strength and always our key focus.

Citi persists in affirming its industry leader in terms of technology by deepening its reform and innovation. The bank introduced in Vietnam two groundbreaking banking platforms, namely CitiDirect BE and Citi ® Supplier Finance. The bank has consistently worked with clients through 2016 to move them to the CitiDirect platform across desktop, mobile and tablet.

Citi Vietnam has kept delivering the best in class services to the market including investment administration, portfolio and fund services, trust and custody and investment and financing solutions, Citi helps the clients meet the challenges of issuing, managing and distributing financial products and services in today's complex and competitive marketplace. We maintain our top position as the first choice of many institutional investors and issuers in Vietnam, the market leader in introducing new and innovative products and solutions and the pioneer in driving market developments.

Global Consumer Banking (GCB)

Citi established the consumer bank in Vietnam in 2009 and in the recent years, the consumer bank has been developing its momentum with a growing market share in key businesses of credit cards, personal loans, cash advance and insurance. With introduction of a suite of Citibank PremierMiles World Mastercard, Citibank Cash back Visa Platinum card, and Ready Credit, the bank’s credit card customer portfolio has increased substantially, making it the major premium credit card issuer in the country. The bank has also added a new line of credit card the Citi Rewards card aiming at young professionals. The bank emphasizes a focus on flexibility and convenience of credit management for the customers by offering cash advance service at ATMs, or unsecured loans with competitive interest rates.

Citi invested further in supporting its digital transformation for customers in Vietnam. The bank pushed forward with a number of digital services aimed at improving the digital experiences for retail clients for Vietnamese market. Citi is a leading financial institution to use biometrics technology in Vietnam to enhance customer’s experience, as well as security for its consumers. We introduced Touch ID, a technology that uses finger print to verify customers using Mobile Banking on the smart phone. Citi also introduced Snap Shot feature on Mobile Banking, provides customers the quick view brief summary of all their accounts with Citi without having to logon.

With all the digital capabilities Citi has available in Vietnam, one out of every five new credit card accounts came from digital, 97 percent of customers have opted for e-Statements, and more than half of Citi’s customers are using Digital Banking services actively.

Citi Commercial Bank (CCB)

Citi in late 2014 ramped-up the Citi Commercial Bank (CCB) business in Vietnam. Commercial bank clients value Citi's global proposition and utilize Citi’s robust product suite.

Citi Commercial Bank provides the highest quality financial advice, helping business like yours prosper and grow in domestic markets, as well as internationally. Our distinctive approach puts your business at the center of everything we do. By understanding your industry and learning your business priorities, our Relationship Managers bring you insights designed to help you succeed. Whether you need capital to fund growth or refinance debt, we offer the right capital structure to meet your short- and long-term financing needs. With the full spectrum of Citi's capabilities and access to our global network, we deliver tailored solutions to meet your unique goals and objectives.